Technique of the Week: Eyeshadow DO’s & DON’Ts

It is no secret that applying well-executed eyeshadow takes skill. Even with the best products and tools in tow, it is very easy to slip up and go from a smokey eye to a panda bear - and other than that adorable snapchat filter...looking like a panda is just not sexy!


Three of the most confusing and consistently problematic eyeshadow looks are: the basic crease, the smokey eye, and the colorful eye - all of which are explained in the video below! Not only will you see how to create these looks perfectly - but you’ll also see what not to do - so no more excuses! Thanks to the insightful expertise of Alissa Ashley - we will never stray from perfectly shadowed lids ever again!



OK - got that? Have you been coloring inside the perfectly shadowed lines? Let us know in the comments below, and if you try these or any of your favorite shadow looks, be sure to tag @aestheticacosmetics so we can take a peek!


Karen Cohen

Founder, Aesthetica Cosmetics

  • Jaelan @ Making Mrs. M says...

    I love that she mentioned not applying lower lash shadow too low! That is one of the worst mistakes I see.

    That colorful eye is absolutely stunning!

    On May 18, 2016

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